Sportify - Designing a Smoother Way to Discover and Book Sport Events in Europe
Skills & Methods:
Tools:
Team:
Role:
Location:
Prototyping, Usability testing, Design System, A/B testing
Sketch, Figma, Uizard, Trello
4 people
UX/UI Designer Maneger
Remote
Designing a Sports Discovery Platform for Everyday Athletes
A European sports platform helping users discover nearby sport events across mobile. This case study focuses on the mobile, designed to make it easier for users to explore and book local sport events based on their needs and preferences
Understanding User Needs: What Real Users Told Us?
To understand how people currently find and book sports events, we conducted both interviews and a targeted survey. Here’s what we heard directly from users:
I just want to find events that match my time, location, and budget, it shouldn’t be this hard
There’s no easy way to compare events side-by-side to pick what’s best for me
I get lost switching between websites and apps. I just want one place where I can filter everything easily
I need something that actually confirms my booking. I’ve had events disappear before
Survey highlights:
• 77.8% care most about date & time, 69.4% about location
• 69.4% struggle to find events that match their criteria
• 52.8% want to save favorite events, 47.2% want better filters
Learning from the Landscape
We explored how other platforms handle sports events and activity bookings
This gave us clarity on what users are already used to, and where we could improve
Top Takeaway
We explored how other platforms handle sports events and activity bookings
This gave us clarity on what users are already used to, and where we could improve
Meet Sara — A Snapshot of Our User
Our persona, sara, a 29-year-old software developer in Berlin. She leads a busy life, but loves staying active. She’s looking for a reliable way to discover and organize local sports events without spending hours searching. Needs: Stay informed, connect with others, find legit events fast Frustrations: Clunky booking flows, unclear event details, scattered platforms
From Search to Confirmation: A Smoother Booking Journey
We explored how other platforms handle sports events and activity bookings
This gave us clarity on what users are already used to, and where we could improve
Design process
Iterating with Feedback: Refining What Matters
What we learned?
Listening to users helped uncover pain points that weren’t obvious from assumptions
Simple filters and trust-building moments (like booking confirmation) go a long way
Even without full data, thoughtful research and iteration helped shape a solid experience
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